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GEO2026-04-121 min read

What Is a GEO Audit and Why Does Your Business Need One?

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What is GEO?

Generative Engine Optimization (GEO) is the practice of optimizing your online presence so that AI-powered search engines — like ChatGPT, Google AI Overviews, and Perplexity — can find, understand, and cite your business.

Why it matters

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What a GEO audit covers

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Dan Paige

Full-stack digital consultant. Founder of Webfu.com. 25+ years helping businesses get found online.

About Dan

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