Founder · Webfu
When AI Answers, Your Business Should Be In The Answer.
25 years helping businesses stay visible — from Google's first page to ChatGPT's first citation.
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605
Websites built
1.1M+
Keywords ranking page 1
47
Markets expanded into
25 yrs
In digital marketing
What we’re leading with
The work that matters right now.
Search is changing fast. These are the services I’m spending most of my time on today — the ones that actually move the needle when Google, ChatGPT, and Perplexity all get a vote in whether you get found. The rest of a modern marketing stack wraps around these.
GEO
Generative Engine Optimization. Audit and improve how your business shows up inside ChatGPT, Perplexity, Google AI Overviews, and Gemini.
Learn moreSEO
Technical SEO, content strategy, local search, and link building that drive qualified organic traffic — still the foundation everything else builds on.
Learn moreWeb Development
WordPress, Next.js, and headless builds engineered for both Google rankings and AI retrieval. Not just pretty — built to convert.
Learn moreAI Automations
Voice agents, intake flows, and workflow automations that qualify leads and book appointments around the clock. Your office, open 24/7.
Learn moreSelected results
Real businesses. Real keywords. Real traffic.
A few outcomes from client work delivered through Webfu. Each number was measured against a baseline — not a guess.
Immigration Law
Bailey Immigration
Portland & Beaverton, OR
Organic visibility rebuilt from the ground up — technical SEO, content, and local strategy for a multi-office practice.
187
Page-1 keywords
30,584
Organic sessions / yr
Criminal Defense
Thompson Law
Salem, OR
Owned the local pack across Salem by treating a single-attorney firm like a flagship brand.
124
Page-1 keywords
96%
Local pack coverage
Multi-Location Franchise
Organic Bronze Bar
12 locations, nationwide
Launched a local SEO program that scaled from one city to twelve without cannibalizing rankings.
#1
Spray tan · Charlotte
91%
Local pack · Portland
What clients say
Hired, not ranked.
The work is only interesting when it moves a real pipeline. Here is what a few of the people we’ve worked with had to say after we shipped.
“Dan and the Webfu team rebuilt our visibility from the ground up. When I search for immigration attorneys in Portland now, we're the first answer — not buried on page three. That's a real pipeline change, not a vanity metric.”
Kyle Bailey
Managing Attorney, Bailey Immigration
“I came in skeptical. Everyone selling SEO sounds the same. Dan showed me exactly what was wrong, exactly what he'd do, and then he did it. We own the local pack in Salem now and the phone has not stopped.”
Marcus Thompson
Founding Partner, Thompson Law
“We tried three agencies before Webfu. The difference was that Dan understood our franchise model, built an SEO program that actually scaled across all twelve locations, and didn't cannibalize a single market along the way.”
Jessica Chen
VP Marketing, Organic Bronze Bar
About Dan
25 years of making businesses visible online.
I founded Webfu in 1999 and spent 15 years leading e-commerce at USOutdoor.com, where search traffic paid the bills. Today I help businesses navigate AI search the same way I helped them navigate Google — with hands-on engineering, not just decks.
On the side I run BracketFrogs.com, serve in the Oregon Air National Guard, and spend a lot of time asking ChatGPT what it thinks about my clients.
Read the full storyLatest thinking
Notes on the new search.
Short essays on how AI-era search changes what websites, SEO, and content need to look like. First posts land soon.
What is a GEO audit, and why does your business need one?
AI search engines are already answering questions about your industry. The question is whether they're mentioning you or your competitors.
Draft in progressWhy your web developer and your SEO consultant need to talk daily
When the dev team and the SEO team don’t share a Slack channel, the site suffers. Here’s what changes when they do.
Draft in progressAI automations for law firms: a practical field guide
Your receptionist can't work 24/7. Automations can. Here is how real law firms are using voice agents without sounding like a robot.
Draft in progressYour next step
Find out what AI is saying about your business.
A free GEO audit shows you exactly where you stand across ChatGPT, Perplexity, Google AI Overviews, and Gemini — and what to fix first.